Peter Simpson

Marketing Science Partner @Meta

London, GB

Senior Marketing Science Partner with wide range of experience across marketing measurement solutions and strategies.EMEA POC for our conversion lift solution with an in depth knowledge of marketing experimentation, and how best to test for the incremental impact of ads. Expert in auction based performance and how to improve this at scale. Proven success with major Ecommerce clients, with one such client showing improved CPAs of 33% after a program of education on how the auction worked and how they could implement a simplified account of the Meta \"Account Simplification Playbook\" helping advertisers reduce their spend in learning and improve auction performance. Created research highlighting the impact reducing spend in learning can have on advertiser at the recent Meta Performance Summit advising clients on Measurement & Auction insights for peak season.Expert on the the implementation of new Privacy Enhancing Technologies, in particular Meta\'s \"Private Conversion Lift\" solution. By working with Privacy conscious advertisers we are able to on board them onto causal based measurement without the advertiser having to share any data. We had great success with the BBC, allowing them to run the first advertiser in the UK to onboard onto the solution, allowing them to run incrementality measurement for the first

University of the West of England

BSc (hons), Mathematics