Peter Hunt
Board Member @British Coatings Federation
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WORK HISTORY
Board Member @British Coatings Federation
EDUCATION
The University of Manchester
B.Sc (Hons), Management & Chemical Sciences
SKILLS
ABOUT PETER HUNT
A highly commercial and strategic Marketing Director with 25 years’ B2B and B2C experience with leading multinational companies. Known for building categories and brands with a real focus on results for the business. Comprehensive experience across the full marketing mix at both global and country levels for leading international consumer and professional brands including global brand strategy, insight and innovation, portfolio management and product architecture, brand positioning, channel and category management, pricing, promotions and fully integrated communications.Most recently responsible for the strategy, innovation and development of a global product category with annual sales of €2Bn and delivered an innovation pipeline worth €800M in incremental sales (2011-13).Led high profile and complex commercial projects in large organisations going through significant periods of change. Feedback has shown to be highly effective at both strategic influencing and execution.Strong people leader most effective when shaping strategic direction with a mandate to inspire, engage and collaborate with others to deliver market winning results. Combines strong commercial acumen with extensive marketing experience and a strong technical background leading to robust and consistent increases in profitability and market share.
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