Peter Han

Music Business Development @Garena

Led Garena\'s global music team, overseeing areas such as music marketing, branding, licensing, distribution, and production; this significantly contributed to the success of \'Garena Free Fire,\' one of the most downloaded mobile games globally, with a peak player base of 450 million\\\\n• Handled music copyright responsibilities at Garena, including licensing consultation, label negotiation, music catalog registration, and contract reviews for various music-related events\\\\n• Managed high-profile collaborations with globally renowned artists, such as BTS, 2WEI, Alok, and Justin Bieber, enhancing the musical experience for \'Garena Free Fire\'\\\\n• Boosted the monthly listener count on \'Garena Free Fire\'s\' Spotify account by fifteen-fold, from 200K to 3.2M, through effective music integration and innovative promotion strategies for new releases.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n