Peter Grossman
Director of Payer Marketing & Access Strategy @Day One Biopharmaceuticals
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WORK HISTORY
Director of Payer Marketing & Access Strategy @Day One Biopharmaceuticals
U.S. payer strategy and marketing for the launch of Day One’s first commercial product in pediatric low-grade glioma (pLGG), a rare progressive brain tumor in children.• Collaborated cross-functionally to develop value propositions, health economic models, and field tools tailored to managed care audiences.• Directed creation and MLR approval of key payer launch materials, including PIE decks, dossiers, and promotional assets.• Managed agencies and vendors to deliver high-quality, on-budget market access solutions.• Continuously refined payer value messaging based on new evidence and stakeholder input across payer accounts, HEOR, marketing, and medical affairs.• Pricing strategy development for OJEMDA, including market analysis, competitive benchmarking, and alignment with access and profitability goals.• Co-developed and launched “Everyday Support from Day One” patient services and savings program with a specialized pharmacy to reduce access barriers.• Strategic partner to payer account team, driving planning, issue resolution, and communication.• Led market access planning, stakeholder insight generation, advisory boards, and KPI tracking.• Conducted payer analytics and provided strategic recommendations.• Partnered with patient services and field reimbursement teams on payer trends and insights.
EDUCATION
Dickinson College
B.S., Biology
Drexel University
MBA, Pharmaceutical Marketing and Management
University of Pennsylvania
Post Baccalaureate Special Science Program
SKILLS
ABOUT PETER GROSSMAN
Highly skilled marketing professional combines MBA in Pharmaceutical Marketing & Management with 22 years of experience including leading brand strategy, product launch, market access and sales leadership. Proven success in building brand strategies and tactical development/execution to drive profitable growth across multiple partner channels and improve customer engagement and experience. Established capability in leading cross-functional teams toward exceeding business goals and objectives.
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