Peter Gerhardt
Product Marketing Manager | Payments, PropTech & Compliance | Scaling Complex B2B SaaS Products | GTM Strategy
- Role
- Product Marketing Manager Payments & Insurance at AppFolio
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Peter Gerhardt
I am a Product Marketing Manager who thrives at the intersection of product innovation and revenue growth. My specialty lies in taking complex, high-stakes products—specifically within the FinTech, PropTech, and Insurance sectors—and translating them into compelling narratives that win market share and build deep customer trust.Throughout my career at high-growth SaaS companies like AppFolio and Artera, I’ve focused on more than just \"launching\" features; I focus on driving adoption and measurable ARR. Whether it’s launching an instant payment solution that moved $100M+ in transaction volume or building a Trust Center from the ground up to shorten sales cycles, I prioritize GTM strategies that align product value with bottom-line results.I’m a firm believer that the best PMMs act as the connective tissue between Product, Sales, and the Customer. I enjoy the challenge of navigating highly regulated industries and turning compliance and security into competitive advantages.Core Competencies:GTM Strategy: Full-lifecycle launches for B2B SaaS and FinTech products.Revenue Growth: Driving lead gen, pipeline, and upsell through targeted messaging.Sales Enablement: Equipping teams with the narratives and tools to win upmarket.Customer Insights: Conducting research and competitive intelligence to inform product roadmaps.
Experience
Product Marketing Manager Payments & Insurance
May 2021 — Present
Orchestrated the GTM strategy for a new Instant Pay feature, converting $100M+ in transaction volume and generating $1.5M in high-margin revenue within the first 6 months of launch.Spearheaded a lead generation overhaul for Smart Ensure, utilizing in-app placements and sales enablement to drive a 130% increase in lead volume and ~$1.5M in incremental ARR.Architected AppFolio’s Trust Center, centralizing security, privacy, and compliance documentation to proactively address buyer friction and establish AppFolio as a trusted technology partner.
Education
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS, Nutrition Science
2015 — 2018
Skills
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Sales
- Research
- Customer Service
- Public Speaking
- Management
- Leadership
- Microsoft Word
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.