Peter Dyer
Head of Uk Commercial Specification Sales @Deceuninck Uk
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WORK HISTORY
Head of Uk Commercial Specification Sales @Deceuninck Uk
Leeds, GB
Leading Deceuninck UK’s commercial and specification sales strategy, with a focus on driving the uptake of high-performance window and door systems across the commercial, high-rise, and build-to-rent sectors.Championing early engagement with architects, developers, and procurement teams to align product specifications with performance, sustainability, and aesthetic goals.Promoting the Elegant Window range as a key solution for future-facing building design.Supporting the creation of tailored CPDs, marketing collateral, and technical tools to enhance our value at specification stage.Shifting the sales approach from reactive to proactive, with a focus on insight, relationships, and long-term project engagement.Working to position Deceuninck as a trusted specification partner in the UK construction industry.
EDUCATION
NEW College Pontefract
Geography, Chemistry, Design and Technology
The University of Manchester
BSc, Geography & Computing
SKILLS
ABOUT PETER DYER
As Head of UK Commercial & Specification Sales at Deceuninck, I help architects, developers, and contractors deliver exceptional outcomes by specifying high-performance window and door systems that meet the demands of modern construction — from energy efficiency to aesthetic flexibility and long-term value.With over 20 years in the fenestration and building products sector — including over a decade as a company director — I understand what drives commercial success across the supply chain. I’ve worked on both the manufacturing and client sides, giving me insight into the technical, operational, and commercial needs of our partners.At Deceuninck, I’m focused on:Helping clients unlock the full value of the Elegant Window range and other innovative Deceuninck solutions.Strengthening early-stage engagement with specifiers, developers, and procurement teams to ensure products are aligned with project goals.Leading a proactive, insight-led approach to commercial sales that builds long-term trust and repeat business.I’m passionate about elevating the role of specification in driving better, more sustainable building design — and ensuring Deceuninck is seen as a true partner in that journey.If you’re working on a commercial project and want to explore how Deceuninck can support your specification goals, feel free to connect or drop me a message.
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