Peter Davis-Adkins
Emea Recurring Revenue Leader for Networking @Cisco
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WORK HISTORY
Emea Recurring Revenue Leader for Networking @Cisco
London, GB
Leading efforts across EMEA to drive recurring revenue for Cisco\'s networking solutions, focusing on software renewals, adoption, and growth strategies.Key Achievements:• Scaled the business from sub-$100M to $0.5B, transforming the renewals motion into a high-growth engine.• Recipient of Cisco’s Manager Excellence Award, recognized in the top 10% of managers globally for leadership impact.• Designed and executed strategic AI driven initiatives that significantly increased renewal rates and revenue retention.• Led cross-functional collaboration between sales, customer success, and partners, aligning teams to enhance customer value.• Championed adoption-led renewals, helping customers maximize the value of their networking investments.
EDUCATION
Meraki
CMNA, Certified Meraki Networking Associate - CMNA
BPP London - Professional Learning
Certificate in Finance, Accounting & Business, CFAB
BPP London - Professional Learning
Certificate In Investments
PearsonVue
Cisco Sales Expert 246-206, Technology Solutions
Udemy Alumni
MBA in a Box
SKILLS
ABOUT PETER DAVIS-ADKINS
The most exciting career moments come from solving what hasn’t been solved before. Whether leading Cisco’s Enterprise Networking Software Renewals across EMEA or driving AI & SaaS adoption strategies, I’ve always been drawn to the complex and uncharted.A Track Record of Scaling & Innovation:i. Scaled Cisco’s recurring revenue business from sub-$100M to $0.5Bii. First to sell the largest networking subscription deals in Built the UK’s first SDN GTM strategy, driving top 3 global performanceiv. Developed partner & enterprise adoption programs for SaaS/AI solutionsBridging Technology & Business Strategy:I don’t just sell technology, I align AI & SaaS solutions with business outcomes. From AI-driven networking to subscription-based growth, my focus is on helping companies turn innovation into tangible business impact.Always looking to connect with leaders in AI, SaaS, and GTM strategy. Let’s discuss how technology is shaping the future of enterprise growth!
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