Peter Delia
Global Director of Business Travel and Entertainment Sales Virgin Hotels
- Role
- Global Director of Business Travel and Entertainment Sales at Virgin Hotels
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Peter Delia
Award-winning sales executive with over 20 years of success accelerating revenue and…
Experience
Global Director of Business Travel and Entertainment Sales
Apr 2021 — Present · New York, NY, US
8+ Virgin Hotels with 6 domestic and 2 internationalsLed strategy and oversight for Business Travel and Entertainment Sales, partnering with property-level leadership and the VP of Sales to drive year-over-year growth aligned with brand and hotel goals.• Developing and implementing commercial strategies for the corporate transient segment according to company goals and objectives to accelerate growth in both occupancy and ADR.• Conducting market research and analysis to create detailed business plans on corporate transient opportunities.• Reignited strategic partnerships with top travel advisors and intermediaries across Sports and Entertainment verticals, including TV/film production, music touring, and professional leagues such as the NBA and NHL.• Created entertainment travel specific SOPs to ensure consistently high-quality work across the entire on-property sales and operations team.• Directed global tradeshows, FAM trips, and brand travel initiatives to maximize exposure and ensure alignment with property goals, integrating seamlessly with local sales call strategies.• Contributed to the successful launch of The Virgin Hotels Nashville, New Orleans, NYC, Edinburgh and London establishing foundational sales strategies and securing initial key accounts to drive early revenue momentum.• Boosted transient room night production by 22%(2021–2024), surpassing brand benchmarks.• Secured 50% increase in corporate account base by leading chainwide pricing RFPs
Education
Katherine Gibbs Business School
Associates degree for Hotel and Restaurant Management
1998 — 2000
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