Peter Cronin
- Role
- Consumer Insights Director at Gold Eagle Company
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Consumer Insights Director
Jul 2022 — Present
Oversee all insights for core company brands, including STA-BIL, 303, and Trinova, as well as all innovation initiatives. Deliver foundational research to better understand core markets, including attitudes and usage, habits and practices, and path to purchase. Responsible for measuring and monitoring brand health. Deliver insights to inform the optimization of brand positioning, messaging, pricing, packaging. Regularly consult with executives on design of and progress against strategies for consumer-driven marketing initiatives.
Skills
- Consumer Insights
- Cpg Industry
- Business Development
- Management
- Qualitative Research
- Product Innovation
- Customer Insight
- Product Development
- Retail
- Marketing Research
- Quantitative Research
- Fast-Moving Consumer Goods (Fmcg)
- Brand Development
- Choice Modeling
- Innovation
- Fmcg
- Strategy
- Team Leadership
- Analytics
- Consumer Products
- Integrated Marketing
- Market Research
- Packaging
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