Peter Chhum

About Peter Chhum

I’m an award-winning social media marketing leader with a 9+ year track record of building world-class, innovative social communities & overseeing high impact launches that reach +150M followers. Whether I’m leading viral campaigns that drive massive brand awareness, creating share-worthy content with influencers that amplifies the business’ POV or leading high performing teams, I consistently achieve big results & demonstrate a massive return on investment.The secret to my success is my ability to leverage both my creative & analytical brain to speak authentically to global audiences, pinpoint the moments that make those campaigns successful & repeat results on a massive scale. A seasoned storyteller, I’m obsessed with all things social media & stay highly plugged into the internet in order to create a culture of innovation that inspires high performing teams & consumers alike. I began my career creating wildly popular content for television & have been promoted multiple times for my ability to come up with big ideas, deliver creative strategies from beginning to implementation & create diverse content that drives big conversations.A few wins include: • Creating an internet-breaking viral campaign with the NFL that became the 2nd most engaged post of the year on Nickelodeon’s Instagram & was shared on every major Sports industry social media account• Growing Nickelodeon’s most popular account while overseeing a multimillion dollar budget to manage a variety of campaigns & support the launch of 10+ new TV shows • Received 2 Webby awards as a content creator for the \'Best How-To, Explainer, & DIY Video Series\' & ‘Draw Along with me’ campaigns on Youtube, educating & inspiring a new generation of artists• Leading marketing strategies for clients like AMC Theaters, Netflix, Warner Brothers & Sony that generated +50M views per campaign & drove ~$1M in revenues per movie title• Produced, shot & delivered a daily TV show that became the #1 Kids & Family program in the state of MichiganCore Competencies: Social Media Marketing Go to Market Strategy Build & Lead Teams Audience + Channel Strategy Content Creation Manage Budgets, Reporting, KPIs Entertainment, Kids, Sports, Digital Media Social Analytics & Audience Behavior High Profile Events & Launches Large Scale Campaigns Pitch Big Ideas to Executive Leadership Influencers, Talent, Creators Strategic Partnerships Identifying Trends & Opportunities Digital Innovation Create Content, Posts, Schedules Influencers & Creators

Experience

1. Manager of Social Media Strategy

   MasterClass

   May 2024 — Present · Los Angeles, CA, US

   Spearhead organic and evergreen growth strategies across all @MasterClass social channels (Paid + Organic Social, Meta, TikTok, and YouTube) Developing month-over-month calendar that identifies key moments to support instructors while aligning with pop culture and social trends, leveraging performance data to refine content strategy Develop and expand @MasterClass YouTube Shorts strategy, integrating TikTok and Meta best practices by identifying top-performing content types, high-interest instructors, and effective content hooks to drive brand awareness and engagement on YouTube

Education

• Grand Valley State University

  Bachelor of Science in Broadcasting, Broadcast Journalism

  2010 — 2014

Skills

• Conducting Interviews
• Instagram
• Microsoft Office
• Event Planning
• Powerpoint
• On-Camera Talent
• Public Relations
• Professional Writing
• Writing
• On-Camera Interviews
• Final Cut Pro
• Hosting
• Social Media
• Twitter
• On-Camera Reporting
• Video Editing
• News Writing
• Facebook
• Filming and Shooting