Peter Chesters
Head of Demand Generation @Barbour Abi
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WORK HISTORY
Head of Demand Generation @Barbour Abi
Ellesmere Port, GB
Head of the Demand Generation function within the Barbour ABI Group Marketing team. I lead the team in creation of strategy and tactical implementation of all new business marketing campaigns across the three brands within the Barbour ABI Group: Barbour ABI, Barbour Product Search & AMA Research
EDUCATION
University of Liverpool
Bachelor of Arts - BA, English Language and Literature, General
MiniMBA
MiniMBA, Marketing
ABOUT PETER CHESTERS
I\'m Head of Demand Generation at Barbour ABI - basically I lead up the part of the marketing team that brings new leads and new revenue into the business across our entire suite of products.I have a background in copywriting, and have an English degree (which is sadly now old enough to be in high school itself). My love of copywriting makes me feel obliged to point out that the dash above was written by my own fair hand (as was the rest of this profile) and not by AI. My lack of interest in the nitty gritty of rules means that I can\'t actually tell you whether the dash is an em dash or not though.I\'m very much a generalist marketer though and have loved learning more and more about diagnosis, strategy and tactical execution of marketing (with a definite favourite of strategy) in the past few years whilst I\'ve been lucky enough to grow loads as a marketer at Barbour ABI.If you want to learn more about me, or about how Barbour ABI can probably help you even if you\'re not directly in construction, or about why I\'m trying to memorise every film that\'s ever won Best Picture at the Oscars (I can pretty confidently get from today to about 1960 already), then give me a shout.
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