Peter Charters
General Manager Maserati Gb & Scandinavia @Maserati
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WORK HISTORY
General Manager Maserati Gb & Scandinavia @Maserati
EDUCATION
University of Strathclyde
BA (Hons) , Marketing
ABOUT PETER CHARTERS
30 years of experience operating within the Luxury & mainstream automotive industry in General Management, retail network development, sales & marketing, and dealer management, performing successfully within the UK and European markets, consistently exceeding expectations of business targets, dealer performance, and market share. Possessing the ability to deliver the desired results from acquisitions and divestments and manage seamless joint ventures, ensuring corporate identity is maintained to company standard, I also confidently drive strategic sales & marketing initiatives and campaigns, facilitating strong, collaborative relationships with all stakeholders to achieve optimum results. I am accomplished at identifying and securing opportunities for business development and improvement, engaging highly developed negotiation skills and adeptness for mid and long- term planning. My keen industry acumen allows for the development, delivery, and alignment of people and operational strategies to manage and maximise profits in all business decisions. MY EXPERTISE LIES IN: General Management, Network Development, Dealer Franchising, Business Management, Dealer Finance, Sales Management, Lead Management, Dealer Performance, Dealer Standards Performance, Corporate Identity, Dealer Blueprinting, Negotiation, Venture Capital Investments, Retail, Leadership, People Management, Consultative Selling, Account Management, Account Planning & Execution, Network & Infrastructure, Project Management, Acquisitions & Divestments, Joint Ventures. Contact: p••••••••@gmail.com
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