Peter Cederholm

WORK HISTORY

EDUCATION

SKILLS

ABOUT PETER CEDERHOLM

I am a Performance Coach with extensive experience working with both athletes and business leaders to unlock their full potential. As an entrepreneur with several successful startups, I bring a results-driven approach that combines science, strategy, and practical execution.In the business sector, I coach executives and organizations to improve productivity, leadership, and team dynamics. My work emphasizes identifying strengths, closing performance gaps, and building sustainable strategies for growth.With a background in exercise science across ice hockey, football, tennis, athletics, and martial arts, I have coached both amateurs and elite performers to peak achievement. My focus lies in performance optimization, mental resilience, and long-term development.As a speaker and presenter, I deliver high-impact lectures on performance optimization, mental training, and entrepreneurship at conferences and corporate events, inspiring audiences to take action and achieve measurable results.Today, I lead Magnat Performance Center, HRBITZ by Magnat and Cederholm Performance, offering- Mental training for athletes & executives- High-performance lectures & workshops- Business development within the fitness industry- Development of performance tools & methods- Physical training for competitive athletesAdditional roles:Board Member, STTNordic Competence Member, Fitness IndustryFollow Cederholm Performance on social media platforms and Magnat Performance Center for insights on high performance in sports, business, and leadership.