Peter Burr
Director of Paid Ads @Outsmart Labs
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WORK HISTORY
Director of Paid Ads @Outsmart Labs
Miami, FL, US
Manage programmatic ad campaigns on Mountain DSP, leveraging CTV/OTT inventory across major streaming platforms (Hulu, Peacock, Discovery+, Paramount+, ESPN, and more) to drive measurable performance and brand lift.• Manage and optimize multiple ad budgets totaling around $350k per month across Meta, LinkedIn, and TikTok platforms, consistently delivering high ROI.• Design and execute data-driven advertising strategies tailored to client objectives, leveraging advanced audience targeting and performance analysis.• Conduct regular client meetings to provide campaign updates, present detailed performance reports, and pitch innovative ad strategies.• Collaborate with creative teams to develop engaging ad content, ensuring alignment with brand goals and audience preferences.• Monitor campaign analytics and KPIs to identify optimization opportunities, maintaining performanceabove industry benchmarks.
EDUCATION
Dickinson College
Bachelor's degree, International Business
Sophia University
Master's degree, International Business and Development
ABOUT PETER BURR
Director of Paid Ads
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