Peter Bohjalian

Experience

1. Marketing Manager 3

   Samsung Electronics America

   Aug 2021 — Present · Ridgefield Park, NJ, US

   Own the Samsung INSIGHTS blog, a key destination for B2B business/tech audiences, drawing nearly 250K visitors per month, with majority generated via organic SEO • Lead creation of, and execution on integrated marketing/communications plans to support key product launches, across categories including phones, tablets, PCs and Watches/Headphones • Lead integrated execution of campaigns across functional areas including digital/content, social, CRM, podcasts, e-commerce, Influencers, PR and more • Manage multiple agency teams in support of overall B2B marketing efforts, including content, web development/hosting, and interactive content development teams • Own additional B2B Mobile marketing responsibilities including reporting to leadership, strategic planning, gaining internal buy in, campaign support and more across Samsung’s entire portfolio of devices – including laptops, smartphones, tablets, and accessories • Manage creation and approval processes of a wide variety of marketing assets, advertising and promotional assets • Own and report on B2B Mobile content marketing results. Sampling to date includes an improved funnel of eComm traffic, increased sales attributable to B2B campaigns, and direct impact on website revenue growth over previous campaigns across several major product launch campaign efforts

Education

• University of Vermont

  BA, Major: Political Science Minor: English

  2008 — 2012

• University of Maine

  Master of Business Administration - MBA

  2022 — 2024