Peter Birks

WORK HISTORY

EDUCATION

SKILLS

ABOUT PETER BIRKS

Experienced executive leader, with a proven track record of maximising operational efficiencies within multi-channel, multi-site organisations. Strategic focus on leveraging Digital, CRM, SEO, PPC & AI, whilst operating within highly competitive sectors. Proficient at delivering EBITDA growth from a forensic approach with the financials, providing highly practical techniques for forecasting and business planning. Experienced at taking decisions to improve working capital metrics, cash flow enhancements and P&L reshaping.Key Strengths: Strong set of personal values, collaborative and inclusive leadership style. Effective and confident with shareholders and investors. Highly proficient in building high performance teams, within complex International multi brand organisations. High levels of energy, inspiration and emotional intelligence, underpinned with a comprehensive level of commercial and business acumen.A decisive and authentic leadership approach, sensitive to multiple stakeholders and the demands of legislation and corporate governance controls. Significant experience of defining strategic objectives whilst supporting functions to deliver the operational execution. Continuous improvement mind-set, delivered by the deployment of lean six sigma methodology.I am a big believer in performance management and building frameworks and organisational designs, that allow people to reach their full potential. Technology savvy with an excitement and belief that AI, aligned with current Tech stacks is creating a once in a species change in business methodology.