Peter A. Avalos
VP Market Access & Pricing @Geron Corporation
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WORK HISTORY
VP Market Access & Pricing @Geron Corporation
NJ, US
Spearheaded the development and launch of comprehensive channel resources for Payer Market Access and Distribution Networks. • Led the pricing and contracting strategy, optimizing revenue streams and enhancing market competitiveness. • Established strategic partnerships with Patient HUB and GPO channels, driving improved patient access and support.
EDUCATION
Seton Hall University
MBA, Finance
Seton Hall University
MS, International Business
Seton Hall University
BS, Accounting
University of Michigan
Executive Program
University of Chicago
Exec Program , Negotiation
ABOUT PETER A. AVALOS
A healthcare executive with over 30 years of industry experience that includes over 15 years of leadership experience in market access, pricing, and reimbursement strategy. Currently serving as VP of Market Access & Pricing at Geron Corporation, driving payer strategies, distribution frameworks, and patient affordability solutions for a first-in-class product launch. Key contributions include establishing integrated Patient HUB and GPO channels, enabling seamless patient access within seven months of launch. Known for cross-functional leadership, collaboration, and solutions-oriented execution, with a proven track record of building high-performing teams and fostering a strong organizational culture. Passionate about coaching and talent development, with expertise in healthcare reimbursement models, strategic planning, and multi-channel engagement.
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