Pete Nikiel
Media Marketing
- Role
- Marketing Director at Raycom Media
- Location
- Shreveport, LA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Director
May 2014 — Present · Shreveport, LA, US
I lead a talented staff focused on sustaining and growing an established brand, ratings growth, and building web and mobile traffic. I am also focused on community relations, providing the station\'s support to some of the finest organizations serving our neighbors. Additionally I work closely with the sales team to provide creative concepts and strategic support, along with high-end commercial production. My duties include- Analyze multiple sources of market and industry research to create ambitious and effective marketing strategies for growth in ratings,digital traffic, and social media engagement- Work closely with our sales team and clients to help local businesses grow and succeed. We actively use the STAR process to accomplish great results- Work closely with our News Director and Assistant News Director to plan our rating period strategies and to manage the process, making sure no tactics are missed. We also meet regularly to identify upcoming opportunities that we may be able to exploit for growth- Partner with the station\'s Digital Sales Manager and Digital Content Manager to plan and execute marketing activities across all platforms. These activities include:website display, extended network display, site, search and content re-targeting, online video advertising, social media marketing, search engine marketing, and more- Create a station marketing plan based upon our strategic planning- Create and manage the station\'s marketing budget based upon the goals and objectives of the marketing plan- Constant research and feasibility consult on the latest marketing tools and techniques being developed- Recruitment, training, and management of the station\'s creative team- Participation in various corporate committees focused on idea/concept sharing among stations, the creation of new metrics to measure the effectiveness of traditional and digital marketing, and the orientation of new marketing directors.
Education
Indiana Wesleyan University
MBA, Business
1987 — 1989
Maryvale High School
HS
1972 — 1976
Medaille University
BS, Media Communication
1976 — 1980
Skills
- Website Promotion
- Market Research
- Sem
- Operating Budgets
- Sales Promotion
- Marketing Communications
- Search Retargeting
- Media Buying
- Copywriting
- Strategy
- Advertising
- Brand Development
- New Business Development
- Staff Management
- Social Media Marketing
- Public Relations
- Media Relations
- Digital Media
- Integrated Marketing
- Web Marketing
- Health Promotion
- Email Marketing
- Brand Management
- Marketing Strategy
- Blogging
- Lead Generation
- Advertising Sales
- Market Planning
- Staff Development
- Sales Management
- Marketing
- Media Planning
- Broadcast
- Leadership
- Mobile Marketing
- Strategic Partnerships
- Strategic Communications
- Sponsorship
- Creative Direction
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