Pete Gunstone
Senior Experience Designer @Royal London
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WORK HISTORY
Senior Experience Designer @Royal London
Edinburgh, GB
EDUCATION
Cults Academy
Scottish Highers, Maths, English, Geography, Biology
Glasgow Caledonian University
Retail Management, Marketing, Retail, Business
SKILLS
ABOUT PETE GUNSTONE
They may forget what you said, but they won’t forget how you made them feel.\"I view a business from the customers’ shoes and push to create an intentional customer experience using data and insight.Bringing together all the steps, touch points, back office processes and resources, and key data to create a holistic view of a customer’s experience with the organisation.Holding a number of specialist positions in digital, communications, and proposition I’ve developed a wide range of marketing skills and experience:• CAM Diploma in Digital Campaign Planning• Campaign and project management• Design and delivery of cross medium campaigns• Digital marketing strategy• Customer journey mapping and customer experience measurement• Automated communications• Improvement of internal process – creating efficiencies and better campaign performance• Strong copy writing – web, email and documentation• Behavioral economics specialist• Email specialist• Content management system (CMS – Teamsite)• Campaign and data analytics – interpretation to analyse campaign performance• SEO optimisation
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