Peter G.

About Peter G.

I am known for helping firms improve and optimize their creative and brand presence to increase revenue and market share, improve processes, and reduce costs. My diverse hands-on experience includes iconic brands like Walgreens, Johnson & Johnson, Loyola University, Dollar General, Harley-Davidson, Miller Brewing, The Ritz- Carlton, Masterfoods, CannedWater4kids, M&M’s, and Pedigree. Let\'s talk. Check out my work here: Also, my expertise spans traditional and digital channels. It includes brand building, identity, corporate communications, media relations, package design, print, shopper marketing, web, and interactive solutions. I\'ve won awards for both copy and design, so, I can add instant impact in many areas. Over the years, I’ve honed excellent communication skills– written and verbal, which means I can interact ably with all levels of an organization, from entry-level to CEO. I speak fluent geek, marketer, customer, and strategist. I value continuous improvement, play well with others, and strive to be an active listener each day. I am passionate about helping brands escape \"one of many\" to become known as THE ONE. My first question with any task is, “How can I help?\" Let\'s talk. Check out my work here: Specialties: B2B, B2C, CPG, and ultimately H2H (human to human) Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop Advertising Art Direction Brainstorming & Ideation Branding Brand Audit Brand Story/Context Expert Brand Development Budgeting Change Management Collaboration Communications Concept Development Content Creation, Content Strategy Copywriting Creative Design Creative Direction Creative Strategy Corporate Identity CRM Cross-Functional Teams Design Digital Art Digital Marketing E-Commerce Email Design Event Management Front-end Development Graphic Design Graphics Layout Integrated Campaigns Interactive Marketing Landing Pages Leadership Lifestyle Brands Logo Design Marketing Strategy Microsoft Excel, Microsoft PowerPoint, Microsoft Word Marketing Communications Management Media Relations, Public Relations Mentoring Merchandising & Retail Experiences Package Design Photography, Photo Direction Presentations Product Launches Project Management Promotional & Marketing Communication Purpose-driven Refining Processes Scp[e Management Shopper Marketing Shopify Social Media Start-ups Strategy Strategic Planning Targeting Team Building Touchpoint Strategies Traditional Marketing User Experience (UI) Vendor Relationships Video Web Design Woo Commerce ZOOM

Experience

1. Founding Board Member

   Cannedwater4kids.Org

   Jan 2009 — Present

   Too many children are dying for a drink of clean, safe water. According to a recent World Water Development Report, a child dies every eight seconds from drinking unsafe water. children die every day and every 21 seconds a child perishes from waterborne diseases such as typhoid, cholera, and dysentery. CannedWater4kids (CW4K) is trying to change that. CW4K is a 501c3 nonprofit based in Sussex, WI. We believe all children have access to sustainable clean, safe drinking water. 95 cents of every dollar collected from the sale of CW4K drinking water packed in aluminum bottles and cans goes to support sustainable clean drinking water programs. Projects include assisting the University of Wisconsin – Milwaukee’s Engineers Without Borders in bringing sustainable water purification solutions to the highlands of Guatemala, and support for well/water tank and Bio Sand Filter projects in Zambia, Kenya, and Tanzania, Africa. One memorable project brought clean, safe water for the first time to an entire village – over people. Recent disaster and hurricane –relief efforts include the sending truckloads of canned drinking water to Flint, Michigan, Texas, Florida, and Puerto Rico. If you believe that all children deserve access to clean, safe drinking water, then our mission needs you. MY ROLE: • Founding member of CannedWater4kids • Established the CannedWater4kids brand essence and provided creative strategy, content strategy and media outreach to help Founder & CEO to leverage and grow brand over 750%. • Assisted Founder & CEO in providing over 4 million cans of disaster relief drinking water, ten sustainable drinking water wells, and over 20 sand filters to those in need. • Helped over a half million children and their families gain access to sustainable clean, safe drinking water. • Created a package design that received a Gold Medal – Premium Water Division in Packaging World Magazine’s Global Package Design Award Show

Education

• Cardinal Stritch University

  BA+