Pete Gobis
Vice President Deposit Operations Cards, Digital, & Fraud @Bank First
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WORK HISTORY
Vice President Deposit Operations Cards, Digital, & Fraud @Bank First
Today I lead a diverse team covering Card Services, digital banking, fraud, ATMs, payments strategy, and customer support. My focus is on building a roadmap that balances near-term performance with long-term innovation.
EDUCATION
University of Wisconsin-Green Bay
Bachelor’s Degree, Marketing
SKILLS
ABOUT PETE GOBIS
Payments leader with over a decade of experience managing Card and Digital Programs for two of the largest community banks headquartered in Wisconsin. Throughout my career, I have focused on data-driven decision making and cross-functional collaboration to grow Card Programs, improve profitability, and strengthen Risk & Compliance controls. I have a proven ability to manage high stakes projects and achieve Operational Excellence through strategic process improvement. I thrive at the intersection of strategy and execution—setting the roadmap for growth while making sure operations run flawlessly every day. Along the way, I’ve led talented teams, built stronger vendor partnerships with companies like Mastercard and Fiserv, and delivered results that mattered: double-digit card revenue growth, reduced fraud losses, and elevated the Customer experience.At my core, I’m driven by three things:(-) Simplifying complexity (-) Building high-performing teams(-) Driving measurable results If you’re talking about the future of payments, cardholder experience, or operational excellence in community banking, that’s where I feel at home.Specialties: Card Payments, Digital Wallet Payments, Bank M&A/Conversions, Credit Cards, Debit Cards, Online Account Opening, Community Banking, Digital Banking, ATMs, Health Savings Accounts, Digital Strategy, Products, Product Management, Projects
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