Pete Gobis

About Pete Gobis

Payments leader with over a decade of experience managing Card and Digital Programs for two of the largest community banks headquartered in Wisconsin. Throughout my career, I have focused on data-driven decision making and cross-functional collaboration to grow Card Programs, improve profitability, and strengthen Risk & Compliance controls. I have a proven ability to manage high stakes projects and achieve Operational Excellence through strategic process improvement. I thrive at the intersection of strategy and execution—setting the roadmap for growth while making sure operations run flawlessly every day. Along the way, I’ve led talented teams, built stronger vendor partnerships with companies like Mastercard and Fiserv, and delivered results that mattered: double-digit card revenue growth, reduced fraud losses, and elevated the Customer experience.At my core, I’m driven by three things:(-) Simplifying complexity (-) Building high-performing teams(-) Driving measurable results If you’re talking about the future of payments, cardholder experience, or operational excellence in community banking, that’s where I feel at home.Specialties: Card Payments, Digital Wallet Payments, Bank M&A/Conversions, Credit Cards, Debit Cards, Online Account Opening, Community Banking, Digital Banking, ATMs, Health Savings Accounts, Digital Strategy, Products, Product Management, Projects

Experience

1. Vice President Deposit Operations Cards, Digital, & Fraud

   Bank First

   Apr 2024 — Present

   Today I lead a diverse team covering Card Services, digital banking, fraud, ATMs, payments strategy, and customer support. My focus is on building a roadmap that balances near-term performance with long-term innovation.

Education

• University of Wisconsin-Green Bay

  Bachelor’s Degree, Marketing

  2004 — 2008

Skills

• Personal Budgeting
• Community Banks
• Client Presentation
• Small Business Banking
• Mobile Check Deposit
• Client Development
• Advertising
• Retail Banking
• New Business Development
• Credit Cards
• Checking Accounts
• Customer Service
• Sales
• Management
• Personal Finance
• Commercial Banking
• Client Services
• Bill Payment
• Debit Cards
• Iras
• Marketing
• Banking
• Loans
• Financial Services
• Social Media
• Internet Banking
• Digital Strategy
• Health Savings Accounts
• Community Banking
• Social Networking
• Client Relations
• Business Development
• Savings Accounts
• Retail
• Customer Relations
• Small Business