Pete Ferraro
- Role
- Director of Marketing and Creative Services Wbff Wnuv Ebff Sbg Special Projects at Sinclair Inc.
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Pete Ferraro
Proven leader with more than 30 years experience in TV marketing, promotion, branding and…
Experience
Director of Marketing and Creative Services Wbff Wnuv Ebff Sbg Special Projects
Jan 2018 — Present
Director of Marketing and Creative Services. Guide and direct all station on-air marketing campaigns, outside media buying, promotions and brand marketing for all news, entertainment and local programming at Sinclair Broadcast Group\'s three flagship station cluster in Baltimore. Department head/Production Director for our full-service in-house commercial and production division. Oversee all commercial/client production. Executive produce all non-news content on all platforms, including B\'More Lifestyle daily lifestyle talk show, sales-driven content and local/regional sports. Nurture creative staff of 14 producers, directors, editors, videographers, show hosts, and designers. Oversee client creative services including consulting on creative strategy, implementation of multi-platform client commercial campaigns and live streaming events. Write, produce and direct commercials as needed. Public relations lead. Also act as special promotion projects liaison, consultant, advisor and producer for Sinclair Broadcast Group corporate marketing initiatives.
Education
PennWest Clarion
B.S. Communication, Television
1986 — 1990
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