Pete Downing

About Pete Downing

I build enterprise demand systems for complex IT advisory firms.My background is technical. I spent more than a decade inside product and engineering environments before moving into demand generation. That foundation shapes how I approach marketing in enterprise IT.Enterprise buyers do not respond to surface messaging. They evaluate risk, architecture, vendor alignment, and long-term impact. Marketing must reflect that reality.At Alchemy Technology Group, I lead demand generation across cybersecurity, cloud infrastructure, AI, modern workspaces, and application development.Our focus is advisory. Not transactional resale.We operate vendor-agnostic. We design architecture first. We align solutions to business risk and operational outcomes.My responsibilities include: Pipeline strategy and forecasting alignment Account-based programs for complex buying groups Technical content strategy aligned to CIO and CISO priorities Sales and marketing revenue alignment AI integration into marketing operations Category positioning in competitive enterprise marketsSelected outcomes: Built a $50M+ profit pipeline Generated 150+ qualified monthly leads across enterprise segments Increased annual profits by 30 percent through structured demand programs Expanded technical audience reach to monthly readersI focus on measurable business outcomes. Not activity metrics.Enterprise IT marketing requires credibility, technical fluency, and revenue accountability. Without those elements, demand programs fail.If you operate in enterprise IT and care about pipeline quality, category positioning, and long-term growth, we should connect.

Experience

1. Sr Director of Digital & Growth Marketing

   Alchemy Technology Group

   Aug 2022 — Present · Charlotte, NC, US

   I lead enterprise demand generation strategy across cybersecurity, cloud infrastructure, AI, and modern workspace advisory services.Alchemy operates as a strategic advisor. We assess risk, design architecture, and guide long-term technology decisions. We are vendor-agnostic and outcome-driven.My responsibilities- Pipeline architecture and revenue alignment- Account-based engagement across enterprise accounts- Technical content strategy aligned to CIO and CISO priorities- Sales enablement and field coordination- Marketing operations and AI integration- Category differentiation in competitive marketsImpact- Built scalable pipeline programs supporting multi-million-dollar enterprise engagements- Improved lead-to-opportunity velocity through structured sales alignment- Developed distribution systems that scale authority across digital channelsFocus: Predictable pipeline. Technical credibility. Measurable impact.

Education

• Babson F.W. Olin Graduate School of Business

  Master of Business Administration (M.B.A.), Entrepreneurship/Entrepreneurial Studies

  2014 — 2016

• Mandel Communications

  Effective Presentation Skills

  2012 — 2012

• New Horizons Computer Learning Center

  Certificate, MCSE / MCP

  2003 — 2004

• University of Massachusetts Dartmouth

  Bachelor, Bachelor of Arts in Sociology, with a concentration in Criminal Justice

  1996 — 2000

• Http://Www.mbamath.com/

  Pre-MBA math and spreadsheet skill development

  2014 — 2014

Skills

• User Virtulization
• Independent Client Virtualization
• White Papers
• Public Speaking
• Technology Evaluation
• Social Media
• Active Directory
• Presentation Development
• Xenserver
• Desktop Virtulization
• Powerpoint
• Vmware Esx
• Cloud Computing
• Network Administration
• Desktop Administration
• Product Requirements
• Hyper-V
• Software Requirements
• Certified Scrum Product Owner
• Xenclient
• Market Analysis
• Technical Presentations
• Scrum
• Due Diligence
• Virtualization
• Desktop Management
• Private Cloud
• Product Strategy
• Presenter
• Technology Integration
• Network Architecture
• Blogging
• Vdi
• Agile Product Owner
• Technology Evangelism
• Software Sales
• Network Engineering
• Market Research
• Sql
• Application Virtualization