Pete Daleo
Director, Premium Customer Experience, Citi Branded Cards
- Role
- Director, Premium Customer Experience, Citi Branded Cards at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Pete Daleo
Senior product, growth, and customer experience executive with 18+ years of experience driving incremental revenue growth across credit cards, rewards, loyalty, and digital acquisition within large, regulated financial institutions. Proven leader in designing, launching, and scaling high-fee and mid-fee products, building differentiated premium value propositions, and delivering sustained profitability through data-driven strategy and enterprise-level cross-functional leadership. Consistently recognized as a critical leader at Citi rated among the top 1%.
Experience
Director, Premium Customer Experience, Citi Branded Cards
Sep 2025 — Present
Lead enterprise strategy for Citi’s Premium Customer Experience, defining the end-to-end value proposition for affluent and high-net-worth cardmembers across products, benefits, servicing, digital experiences, and partnerships.• Partner with senior leaders across Cards, Wealth, and Retail Bank to elevate premium positioning, increase engagement, and drive long-term customer value.
Education
Hofstra University
Bachelor of Business Administration (BBA), Finance
2008 — 2011
Skills
- Program Management
- Strategic Planning
- Customer Engagement
- Product Marketing
- Mobile Applications
- Multi-Channel Marketing
- Financial Services
- Digital Strategy
- Marketing
- Marketing Strategy
- Leadership
- Mobile Devices
- Strategic Partnerships
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