Peter Bell

About Peter Bell

I believe all good writing resides on a spectrum between clarity and elegance. I believe relevance is the one critical aspect of any brand. I believe my role, as a strategist, is to listen empathetically, consider comprehensively, and articulate clearly. I believe my role, as a writer, is to make your brand real and necessary. I began my career as a copywriter in Denver, after graduating from The University of Texas at Austin. I eventually founded and was the creative director of Fairly Painless Advertising (fairlypainless.com), in Holland, Michigan. My clients at Fairly Painless included Herman Miller, Whirlpool, Inc, Johnson Controls, Spartan Grocery Stores, and Spectrum Health. My work has been recognized by The One Show, Art Director’s Club, the American Advertising Federation’s local, regional and national awards, Communication Arts magazine, and The A.I.G.A.’s touring show of 75 best print design pieces. I have been a One Show juror and addressed the Dallas Society for Visual Communications, A.I.G.A New York, and The Herman Miller Design Now Conference. Prior to joining Milesbrand, I taught a course on integrated campaigns for the Academy of Art graduate school in San Francisco, and worked at agencies in San Francisco and Denver for clients including Pacific Life Insurance, Arrow Electronics, Kellogg’s, Procter & Gamble, Johnson & Johnson, Miller Coors, Einstein Bros, Carilion Clinic, and Newland Communities.

Experience

1. Senior Copywriter & Strategist

   Milesbrand

   Nov 2018 — Present · Englewood, CO, US

   As a master plan community developer or privately-owned home builder, have youtaken the time to truly understand who your buyer is and altered your marketingand buyer communication strategy to increase conversions? Or are you continuingto follow potentially outdated industry standards for branding and marketing yourcommunity or home building enterprise using general terms - hoping yourcommunity or product/plans will sell themselves?If so, you’ve likely poured literally millions of dollars into trying to determine if you have a sales problem or marketing problem, but have yet to see tangible, measurable results.With over 30 years of experience in the new home industry, we can help.First, we’ll lead you through our proven 4-step branding process to uncover the true reasonsyour buyers buy – your unique Brand DNA. Then, Milesbrand will help you build acomprehensive Go-To-Market Plan to produce an inbound marketing funnel full ofqualified leads, through targeted automation, innovative digital strategies based onyour buyer persona, and creative that’s sure to cut through the clutter.My job, through our 4-step branding process, is to read between the lines and then write some—listening to what is said and figuring out what is unsaid. While it can be challenging, it remains fresh, fun, and interesting. It is truly a collaborative process, and the end result is a happy revelation that leads to business success.

Education

• The University of Texas at Austin

  BA, English

  1976 — 1980