Pete Ward

WORK HISTORY

EDUCATION

SKILLS

ABOUT PETE WARD

We live in an imperfect world, and my passion is about making it a little better – especially for those who could use our help. I resist the status quo, ever striving to find new ways of achieving our goals. I’m a strategist: developing and testing new ways to adapt our marketing in response to the cultural, demographic and technological changes we see transforming consumer expectations and behavior. I’m a pragmatist: ensuring our efforts produces a solid return on investment through disciplined planning and measurement. Through my career, I’ve worked with phenomenal people – many of whom taught me much about marketing, leadership, and the value of diverse skills coming together for common purpose. I have extensive experience at the executive level and leading large teams. I espouse collaborative teams, which are built on respect and trust. I regularly get feedback that I am a thoughtful communicator, able to inspire others on our cause and of new possibilities. Here are a few highlights: • I have a proven track record, rising through the ranks to become an executive leader at one of Canada\'s largest non-profit organizations • As the senior marketing leader, our team generated $1.5 Billion in cash revenue; lifting annual revenue by $118million • We ensured that the organization remained at the forefront of the non-profit sector: innovating through the gift catalogue and other giving programs; diversifying and integrating new media channels; enhancing our humanitarian emergency response; and applying sophisticated data modeling for more effective results. • While I’ve wide range of accomplishments – my most rewarding experience was championing the Canada for Haiti broadcast event. Through the collaboration of our team, other NGOs, networks, talent and key media - and with the skills and passion each person brought – we helped bring about one of the largest fundraising events ever.