Pete Hughes
Director @Aura Technology
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WORK HISTORY
Director @Aura Technology
Aura Technology provides proactive strategic IT consultancy, managed services and support to mid-market companies across the South. Operating from offices in Southampton and London, Aura redefines the relationship between businesses and IT, working closely with senior executives to align their technology infrastructure with their business strategies.
EDUCATION
Solent University
BSC Hons
ABOUT PETE HUGHES
I\'ve spent 20+ years working inside and helping build Managed Service Providers across service desk operations, operational methodologies, commercial strategy, and service catalogue design. Two decades in, I\'ve seen first-hand exactly where the bottlenecks, hidden costs, and margin leaks really live in an MSP, and I\'m now building the tools I always wished I had.PSAInsights is an AI-powered platform that connects to an MSP\'s PSA (Autotask, Halo PSA, ConnectWise Manage), automatically detects recurring ticket patterns that would otherwise go unnoticed, quantifies their cost in hours and money, and generates remediation plans. Built by an MSP insider, for MSP insiders. The result: MSPs shift from reactive firefighting to proactive problem management, with measurable, board-ready proof of value.Zalara Tech is my consultancy, helping businesses beyond the MSP space unlock the benefits of AI and intelligent automation, streamlining operations, increasing capacity without increasing headcount, reducing costs, and eliminating manual, repetitive tasks.Both are built on the same belief: AI should be clear, practical and human-focused, designed to empower people and businesses, not replace them.If you\'re an MSP leader exploring how AI could transform your service desk, or a business leader looking at intelligent automation more broadly, I\'d love to connect.
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