Pete Vangraafeiland
Chief Member Experience Officer @Civic Federal Credit Union
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WORK HISTORY
Chief Member Experience Officer @Civic Federal Credit Union
CIVIC FEDERAL CREDIT UNION — Chief Member Experience OfficerSeptember 2022 – Present | Raleigh, NCEnterprise leader responsible for a multi-million dollar budget and end-to-end oversight of member experience, digital strategy, contact center, branch operations, business development, consumer lending, and omni-channel service delivery for members. Trusted partner to the CEO, executive team, and Board on strategic planning, digital transformation, and long-term organizational growth. Executive sponsor for enterprise-wide initiatives spanning technology, operations, risk, and member experiencePresent regularly to the Board on performance, digital strategy, and strategic planningServe on ALCO and OMC committees to align service, risk, and financial performance & Chair the organization\'s AI Committee, setting strategic vision, directing vendor evaluation, and governing responsible AI deployment across all business lines & Lead expansion strategy for 11 new statewide branches including site selection, build-out, staffing, and launchDrive digital transformation supporting monthly calls and consumer loans annually & Lead and develop 150+ employees across contact center, branch, lending, and digital operationsBuild high-performance culture through coaching, succession planning, and organizational development
EDUCATION
Elon University
Bachelor of Science in Business Administration – BSBA, Management Concentration
North Carolina State University
Master of Management, Risk and Analytics, MRA
Northwestern University - Kellogg School of Management
Chief Digital Officer Executive Program, Digital Transformation
Campbell University
Master of Business Administration - MBA, Corporate Finance Concentration
ABOUT PETE VANGRAAFEILAND
I am a transformational credit union executive with 25+ years of progressive leadership driving sustainable growth, financial health, and digital innovation for member-owned financial institutions. My career spans enterprise strategy, digital transformation, consumer lending, branch expansion, M&A integration, and AI governance — and I have built a track record of leading organizations through their most ambitious and complex initiatives.My most significant work includes architecting and launching a de novo credit union purpose-built to enable one of the largest mergers in credit union history, designing the technology infrastructure and operating model from the ground up to scale seamlessly to members. I played a central executive role in executing the LGFCU–Civic FCU merger, leading operational integration, cultural alignment, and member continuity for the combined organization. Today I chair our AI Committee, setting the strategic vision and governance framework for enterprise-wide artificial intelligence adoption across operations, member experience, and digital banking.I lead at the intersection of digital innovation and human service — building organizations that excel in both. I am a trusted partner to Boards of Directors and executive teams on strategic planning, long-range vision, and organizational transformation, and I consistently demonstrate the ability to lead beyond functional expertise, taking on ambiguous cross-organizational challenges and delivering results through sound judgment, rapid learning, and collaborative leadership.
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