Peter Rowan
Domain Architect @Sainsbury's
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WORK HISTORY
Domain Architect @Sainsbury's
Working as part of the enterprise architecture team with alignment to the Customer domain. Covering Enterprise architecture for Nectar, Nectar360 media agency, CRM and digital marketing. Promoting long term strategic thinking to realise value through capability mapping, value streams, and target state architectures.
EDUCATION
Aston University
Bachelor of Science (B.Sc.), Computer Science
ABOUT PETER ROWAN
As an Enterprise Architect at Sainsbury\'s, I\'ve led on some of the most high profile deliveries including:Your Nectar Prices - The end-to-end architecture for Your Nectar Prices, enabling customers to redeem their personalised prices in store and the data being captured into a snowflake data warehouse to support analytics and provide feedback data points for machine learning (AI / ML) models that generate offers. Nectar QR codes - The end-to-end architecture and solution design for migrating to Nectar secure QR codes -resulting in a massive reduction in fraudulent redemptions. Customer MDM - Enterprise architecture design and governance for migration to Reltio customer data MDM solution.Marketing CDP migration - architecture impact assessment and high level design for marketing campaign migration for Argos. Driving and documenting key design decisions and taking artefacts to the architecture review board. I\'m a big believer in the power of Value Steams to communicate the true end-to-end process, which cuts across businesses functions and technology boundaries.
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