Pete Linney
Content Director (Commissioned and Original Content) @Audio Always
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WORK HISTORY
Content Director (Commissioned and Original Content) @Audio Always
Salford, GB
I am one of three Content Directors at Audio Always, where I focus on both Original and Commissioned content across multiple genres and audiences. In this role, I manage and exec-produce our “Youth” slate, which spans projects for BBC Radio 1, 1Xtra, and BBC Asian Network, as well as original podcasts including Joe and James Fact Up, The Gossip Gays, and Charlotte Dawson\'s Naughty Corner. This involves everything from concept development, commissioning talent, overseeing production, and ensuring that each project resonates with its target audience.In addition, I now lead our “Family” slate, which encompasses work for clients like Yoto and BBC Bitesize, along with other educational and family-focused content. Across both slates, my role combines creative leadership, project management, and strategic oversight, ensuring that every piece of content not only meets the client brief but also delivers impactful, high-quality experiences for audiences.
EDUCATION
Nottingham Trent University
Bachelor of Arts - BA, Broadcast Journalism
ABOUT PETE LINNEY
I’m a Content Director based in Manchester with over a decade of experience in audio and video production, underpinned by a qualification in Broadcast Journalism. Throughout my career, I’ve project managed, produced, and exec produced radio shows, documentaries, and podcasts across the national BBC Radio networks, as well as for brands including the British Council, Harper Collins, Coca-Cola, EE, Sainsbury’s, and Lucozade.Passionate about the power of audio, video, and digital content, I’m driven by how they connect with audiences and play a meaningful role in people’s everyday lives.
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