Pete Liles

Senior Manager, Digital Marketing @BD

Chicago, IL, US

Define and execute Sales and Marketing Strategy across Enterprise Multinational Healthcare Conglomerate to build digital marketing capabilities driving optimized lead conversion, cost of lead generation and maximizing revenue resulting in $15million targeted pipeline growth within first 8 months of implementationOperate as the North American Demand Center and COE Lead for Omnichannel Digital Marketing Automation, working to optimize Lead Scoring, Sales and Marketing Pipeline Optimization, MQL & SQL Conversion, Sales and Marketing Alignment, Process Development, SLA Definition, Budgeting, Agency Management, Problem Solving, Leadership, Platform Governance (Marketo), Data Normalization, Benchmarking, Digital Analytics (Salesforce, Adobe Analytics), Change Management, Brand Planning, Goal Setting, Coaching, Revenue Tracking, Asset Adoption, TrainingLead functional cohorts across the region to drive digital transformation, platform governance and best in class execution across channels, products and brands. Coordinate sales and marketing outreach between semiautonomous organizations to drive optimal user experience and best in class customer service.Onboard, administer and operationalize net new digital resources (Knak & CVent Lead Capture) for the enterprise organization optimizing speed to market cost for production of digital content. Providing enablement and governance to execute strategically with non-digitally native stakeholders through to power users and brand admin.

Auburn University

Bachelor of Arts (B.A.)

Auburn University

Master of Business Administration (M.B.A.)