Pete Haworth
Senior Trade Planning Manager @Asda
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WORK HISTORY
Senior Trade Planning Manager @Asda
Leeds, GB
EDUCATION
Leeds Beckett University
Bachelor of Arts (BA), Accounting and Finance
SKILLS
ABOUT PETE HAWORTH
Strategic and results-driven retail leader with over 20 years of experience in Retail, specifically trade planning, customer engagement, and commercial strategy. Proven ability to drive sales growth through data-led decision-making, market insight, and cross-functional collaboration. Adept at developing and executing high-impact trade plans across a 500-store estate, balancing promotions, pricing, and category performance to maximise profitability. Strong stakeholder management skills, with experience influencing senior leadership and leading diverse teams to deliver innovative, customer-centric solutions that enhance market share and business performance.Key Skills• Trade planning & strategy• Promotional execution/investment optimisation• Customer & market insights-driven decision making• Stakeholder & cross-functional leadership• Event & seasonal planning• Sales forecasting & performance analysis• Process design & implementation• Team Leadership & Development
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