Pete D.
Analytics | Digital Marketing | eCommerce | CRM | Customer Experience | Loyalty | Engagement Marketing
- Role
- Senior Analyst - Digital Analytics at The Wendy's Company
- Location
- Hudson, OH, US
- LinkedIn followers
- 500 followers
About Pete D.
I manage and analyze various digital marketing channels and programs to enhance the online customer experience and increase revenue. With over 10 years of experience in e-commerce, CRM, and web analytics, I have a true passion for leveraging data and insights to optimize web content, engagement, and conversion.I collaborate with cross-functional partners to execute and evaluate A/B and multivariate tests, email and SMS campaigns, landing pages, and checkout KPIs. I also support the digital acquisition and retention programs, and monitor the performance and trends of traffic sources and patterns, conversion funnel, navigation behavior, and product selection. I thrive in dynamic and challenging environments, and I am always looking for new opportunities.
Experience
Senior Analyst - Digital Analytics
Jul 2024 — Present
Education
Ohio University
B.S. Communications, Media Management, Audio / Video Production
1994 — 2000
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