Pete Butler
Principal @Valtrend
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WORK HISTORY
Principal @Valtrend
Valtrend, LLC is a business valuation, litigation support and management/strategic consulting company. We have both real world, transactional experience as well as a strong theoretical background in valuation and financial theory. Our firm’s credo is More Empirical: Less Subjective related to our introduction of the Total Cost of Equity Calculator. The Calculator empirically captures total risk of guideline companies to allow appraisers to assign an appropriate cost of capital to a privately-held firm in a less subjective manner. We have a Ph.D. in finance and a former investment banker on staff. We are capable of handling the most complex valuation issues companies may have.
EDUCATION
Kenmore West Senior High School
High school
United States Naval Academy
BS, Mechanical engineering
San Diego State University
MBA, Finance
SKILLS
ABOUT PETE BUTLER
Valtrend, LLC - a business valuation and expert witness consulting company. Expert in private company valuation for a variety of purposes: estate and gift tax, partner buy-in/buy-out, mergers and acquisitions, investment, 409A stock options, SBA lending, marital dissolution, and litigation support, including expert witness testimony related to valuation and commercial damages.Published author on a variety of business valuation topics (cost of capital, guideline publicly-traded company method, and lack of marketability) in many of the U.S. business valuation journals (Business Valuation Review, The Value Examiner, Valuation Strategies, Business Valuation Update, Business Appraisal Practice) as well as in one international journal (ANEVAR: National Association of Romanian Valuers).Public speaker/instructor on business valuation topics at all national conferences (ASA, NACVA, IBA, and AICPA); numerous regional conferences and one international (Canada) business valuation conference.Specialties: Inventor of a technique to quantify company-specific risk premiums to better support and defend cost of capital estimates in private company valuation. The online calculator, known as the Total Cost of Equity Calculator, is available for subscription by fellow appraisers at to the creation of the Implied Private Company Pricing Line, also known as the IPCPL, found at This technique eliminates many of the hard to reconcile differences between public companies and private companies including differences in priced company-specific risk, taxes, size, leverage and liquidity.
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