Pete B.
Director of Business Intelligence and Analytics
- Role
- Director of Business Intelligence and Analytics at Dendreon
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Pete B.
Data tells the story, analytics helps us listen. Visionary Analytics Leader blending strategic acumen with cutting-edge data science to unlock brand growth and market dominance. Proven success in harnessing AI-powered insights, predictive modeling, and advanced analytics to transform marketing strategies and elevate brand performance. Renowned for driving cross-functional alignment, influencing executive decision-making, and delivering actionable intelligence that fuels competitive advantage.
Experience
Director of Business Intelligence and Analytics
Nov 2017 — Present · Seal Beach, CA, US
Dendreon is a biotechnology company with a singular mission: to harness the power of the body’s immune system to safely improve and extend the lives of people battling cancer.Responsibilities: • Manage a high-performing data analytics and data engineering team fostering innovation and continuous improvement in data science methodologies • Lead enterprise-wide brand analytics initiatives, driving data-backed marketing strategies and customer insights across the Dendreon brand • Engineered predictive AI/ML model in SAS to anticipate commercial team attrition, transforming HR strategy through data-driven insights • Architected external data strategy to mine and ingest third-party vendor data into the data warehouse, powering provider targeting • Created and maintained real-time dashboards and analytics reports to monitor business performance, uncover trends, and inform executive decision-making • Served as primary liaison for multiple external vendor relationships, leading RFP/RFI processes, negotiating business terms, and overseeing end-to-end vendor fulfillment and performance • Partnered cross-functionally with sales nurses, market access, patient ops, and technology to drive operational efficiency through data and advanced analytics Accomplishments: • Took initiative to internalize mail merge operations, reducing reliance on third-party vendors and delivering in direct cost savings • Led development of a scalable provider portal, enabling 500+ physician practices to streamline enrollment through automation and reduce overhead • Automated the Quarterly Business Review (QBR) process, accelerating delivery and driving a 30% increase in efficiency • Spearheaded integration of Microsoft Fabric Dataflows, boosting data refresh performance by 50% and optimizing downstream analytics pipelines • Brought marketing email campaigns in-house by implementing Marketing Cloud, driving $500K in annual cost savings and enhancing campaign agility
Education
Pepperdine Graziadio Business School
Master of Business Administration (M.B.A.), Finance, General
1994 — 1996
Sonoma State University
Bachelor's Degree, Economics
1985 — 1990
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