R Pesach Lattin
Editor of ADOTAT, the publication of record for advertisers. Former CEO of ad companies. Ex-cyber forensics geek. Unfortunately well-informed.
- Role
- Advisor at Troutman Amin LLP
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About R Pesach Lattin
Marketing isn’t just my profession—it’s my battleground, my chessboard, and, occasionally, my sandbox. With three decades spent navigating the chaos and charm of online advertising, I’ve built, broken, and reimagined the rules of engagement in AdTech. DSPs, SSPs, exchange-based media buying? I don’t just speak the language—I helped write the dialect.As the force behind ADOTAT, I lead the industry’s most irreverent, no-holds-barred publication for digital marketers who prefer insight over fluff. I’m also the Marketing Specialist at Troutman Amin LLP, where I turn complex legal messaging into razor-sharp brand narratives that pack as much punch as a closing argument.And let’s not forget bondstark, my consulting brainchild. It’s where brands come to evolve—or get out of their own way. Whether it\'s a brand overhaul or a campaign in cardiac arrest, I show up with CPR paddles and a strategy that works.Leadership? I don’t do vanilla. I build high-output teams, ignite momentum, and rally creatives and analysts alike to pull off the impossible—on time, under budget, and above expectations. Call it charisma, call it strategy—I call it Tuesday.I don’t chase trends; I foreshadow them. From helping launch some of the first ad networks to whispering strategy into the ears of today’s category kings, I’ve made a career out of being five steps ahead—and never afraid to say the quiet part out loud.TL;DR: I don’t just market—I architect the future of attention.
Experience
Advisor
May 2023 — Present
Pesach Lattin, the marketing virtuoso behind Troutman Amin LLP, wields his creative genius and strategic prowess to position the firm as the unrivaled powerhouse in complex litigation defense and TCPA counseling. With a touch of brilliance and a dash of innovation, Pesach transforms legal services into an electrifying experience, captivating clients with a marketing symphony that resonates with unmatched expertise and unwavering excellence.
Education
Brooklyn College
Bachelor of Science - BS, Political Science and Government
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