Perrine Windal
Senior Digital Marketing & Communications Manager Canada @Laboratoires Pierre Fabre
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WORK HISTORY
Senior Digital Marketing & Communications Manager Canada @Laboratoires Pierre Fabre
Lead the digital communication and media strategy for 3 key brands (Klorane, Ducray, René Furterer), aligning marketing initiatives with business objectives and growth targets.Own full-funnel strategy and execution across multiple channels (TV, CTV, SEM, YouTube, Meta, TikTok, retail media), from strategic planning and budget allocation to performance analysis and optimization.Manage annual media budgets and agency relationships, including RFP processes and performance oversight.Drive e-commerce and retail media initiatives with key partners (including Amazon), optimizing visibility, conversion and ROAS (achieved ROAS >10 on Amazon campaigns).Lead the development of integrated campaigns (10+ per year) across awareness, consideration and conversion objectives.Contribute to brand growth by identifying opportunities, refining strategies and ensuring strong alignment between brand, media and commercial priorities.Manage and mentor a team of junior digital project managers and interns, fostering accountability and development.
EDUCATION
JAMK University of Applied Sciences
Bachelor's degree, International Business
IÉSEG School of Management
Master's Degree, Business Administration and Management, General
Ewha Womans University 이화여자대학교
Master's Degree, Marketing
SKILLS
ABOUT PERRINE WINDAL
Marketing & Digital Strategy Manager with 10+ years of experience driving brand growth, customer acquisition and business performance across digital and offline channels.I bring a strong expertise in paid media, e-commerce and full-funnel strategy, combined with a broader marketing vision focused on delivering measurable business impact.Currently leading digital communication and media strategies for multiple brands in the beauty industry, I oversee budget allocation, strategic planning and campaign execution with a constant focus on ROI, brand equity and growth.Beyond execution, I enjoy shaping marketing strategies, identifying growth opportunities and translating business objectives into actionable plans.I also have solid experience managing and mentoring teams, fostering ownership, collaboration and high performance.My international background allows me to adapt quickly and bring a global perspective to local market challenges.Key strengths:• Marketing & growth strategy• Paid media & performance• Brand & communication strategy• E-commerce & retail media• Budget management & ROI optimization• Team leadershipBased in Montreal
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