Perrine Bourgeois
Head of Brand Stores Retail @Samsung Electronics
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WORK HISTORY
Head of Brand Stores Retail @Samsung Electronics
Paris, FR
Develop a local retail strategy with a 10-year plan for opening proprietary stores.• Lead & execute store openings/renovations & pop-up stores (x10)- Location search, lease negotiations, landlord/broker relationships- Merchandising concept, monitoring plans & construction, material selection, timeline optimization- Customer journey & product offerings- Staff training supervision, uniform, incentives• Development & activation of 360 marketing & communication plans to to drive footfall & sales (store openings/renovations/product launches)- Opening event management (catering, live show, giveaways, activations, communication)- Marketing activations- Drive to store campaigns: PR, CRM, social, geo-targeted, and display- Europe Top Performance• Elaborate & manage trade & commercial plans to boost store performance- Promotional offers, seasonal promotions- Partnerships, in-store animations• Design customer journeys to elevate the customer experience- Built & led an omnichannel strategy with a new D2C Business Model (global pilot project)- VM, Planograms, window displays• Supervision of Retail Operations - Developed & implemented a Brand Store dedicated Ambassador program- Store Operations partner (stock, sales & staff partner) management: new partner tender & contract, KPI setting & monitoring, onboarding training, daily monitoring- Staff training, store maintenance, security, IT, weekly product supply.• Monitoring KPIs & retail performance for improved service quality and profitability - Created monitoring & reporting tools- Launched a mystery shopper survey program• Financial - P&L optimization (increased store profitability, built new P&L tools)- Budget management• Activity report to Top management : oral & written presentations, periodic reports provided on a regular basis.• Management of : Retail Ops team + Junior Retail Manager + Indirect management of an internal cross-functional project team (10-15 people).
EDUCATION
ESSEC BBA (EPSCI), International Business School
Bachelor of Business Administration (BBA), Marketing
Ryerson University
Marketing, Project Management, Finance
ABOUT PERRINE BOURGEOIS
Energetic, passionate, dedicated, and resourceful, I excel in leading new projects with the goal of achieving outstanding results through creativity.The art of enhancing products, spaces, and experiences genuinely captivates me. I am a creative person that thrives in challenging situations and likes projects to be beautiful and well executed.As a people lover and maximizer, empowering and nurturing my team\'s growth brings me great joy. Thanks to my international background, I love working with a team and surrounding myself with people of diverse nationalities and personalities to successfully carry out our projects. Having a positive personality and “ work hard & play hard” mindset, I appreciate and foster a joyful working environment. GETTING TO KNOW ME THROUGH DIFFERENT FACETS OF MY PERSONALITY : THE AESTHETIC CREATOR :Love of beauty, harmony, original touch, detail oriented, visual content, visual merchandising, creative thinking, trends, inspiration, ideas.THE ADVENTUROUS CAMELEON : Flexibility, acute sense of observation, working in a diverse and multicultural environment, bilingual French/English, traveler, need of diversity, love innovation and challenges.THE COLORFUL PARROT:Epicurean, energy, joy, making the work atmosphere enjoyable and fun, creating engagement, team building. THE ATTENTIVE, REASSURING, AND ADVISING LISTENER :Team leader, guidance, transmission, considerate / fair / empathetic manager and colleague, attention to the wellbeing, people maximizer & potential enhancement.THE INSTINCTIVE WARRIOR IN ACTION :Patience & resilience, managing challenges/setbacks/changes/complexity, turning failures into learning experiences. THE COMMITTED NERD : Organization & processes, focus, loyalty, efficiency, precision, high-quality deliverables, excellent optimization skills, deadline management, compelling presentations, strong project management skills, clear verbal and written communication.
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