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Perri Haynes

Perri Haynes

Head of Influencer Marketing @Hanesbrands Inc

New York, NY, US
EMAILS
[email protected]
MOBILE NUMBERS
+14•••••••92

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WORK HISTORY

Jul 2025 — Present

Head of Influencer Marketing @Hanesbrands Inc

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Leading influencer marketing strategy across the Hanes family of brands, with a focus on building a high-performing creator ecosystem. Driving tiered talent programs, Gen Z engagement, and influencer-led content that bridges culture and commerce. Partnering cross-functionally to scale impact and evolve brand relevance for the next generation.(via Chameleon Collective at Hanesbrands Inc.)

EDUCATION

N/A

American University

Bachelor of Arts (B.A.)

N/A

London College of Fashion, University of the Arts London

Master of Arts - MA

SKILLS

Google AnalyticsLotus NotesEditorialSocial Media News ReleaseMarketing StrategySocial MediaData EntryStrategic PartnershipsWordpressInfluencer StrategyMicrosoft OfficeCulture MarketingEmail MarketingOutreachSap CrmThird Party Vendor ManagementHtmlEvent ManagementExperiential EventsEvent Planning and ProductionCreative Content CreationCelebrity SeedingStylingEvent PlanningFashion SoftContent DevelopmentDigital PhotographyFinal Cut ProTumblrImage EditingTrend ResearchLuxury GoodsBranded Content DevelopmentTalent BookingBloggingDigital MarketingFashion GpsDigital Image ProcessingPress ReleasesProgramming

ABOUT PERRI HAYNES

Marketing Leader | Brand & Influencer Strategist | Culture-Driven Storytelling & Campaigns that Convert | Expert in Digital, Experiential & Social Commerce

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