Perri Haynes
Marketing Leader | Brand & Influencer Strategist | Culture-Driven Storytelling & Campaigns that Convert | Expert in Digital, Experiential & Social Commerce
- Role
- Head of Influencer Marketing at Hanesbrands Inc
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Head of Influencer Marketing
Jul 2025 — Present
Leading influencer marketing strategy across the Hanes family of brands, with a focus on building a high-performing creator ecosystem. Driving tiered talent programs, Gen Z engagement, and influencer-led content that bridges culture and commerce. Partnering cross-functionally to scale impact and evolve brand relevance for the next generation.(via Chameleon Collective at Hanesbrands Inc.)
Education
American University
Bachelor of Arts (B.A.)
London College of Fashion, University of the Arts London
Master of Arts - MA
Skills
- Google Analytics
- Lotus Notes
- Editorial
- Social Media News Release
- Marketing Strategy
- Social Media
- Data Entry
- Strategic Partnerships
- Wordpress
- Influencer Strategy
- Microsoft Office
- Culture Marketing
- Email Marketing
- Outreach
- Sap Crm
- Third Party Vendor Management
- Html
- Event Management
- Experiential Events
- Event Planning and Production
- Creative Content Creation
- Celebrity Seeding
- Styling
- Event Planning
- Fashion Soft
- Content Development
- Digital Photography
- Final Cut Pro
- Tumblr
- Image Editing
- Trend Research
- Luxury Goods
- Branded Content Development
- Talent Booking
- Blogging
- Digital Marketing
- Fashion Gps
- Digital Image Processing
- Press Releases
- Programming
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