Perminder Kaur

About Perminder Kaur

I build organic growth systems that turn multi-platform content into real conversations, inbound, and revenue.I currently lead social media and content strategy for a UK-based AI, agentic AI, data, and cloud learning organisation. My work sits at the intersection of strategy, storytelling, creators, and analytics — understanding audience intent, shaping narratives across platforms, and tracking how every content piece performs through hooks, CTAs, UTM trails, and real conversations.I’ve seen teams chase views, tweak hooks for dopamine, and call it “growth.”Meanwhile, the audience is asking for clarity, help, and relevance — not more noise.My take? Organic only works when the content hits real pain points and the system behind it tracks what leads to inbound, follow-ups, and revenue. Everything else is just surface-level engagement.Using this approach, we’ve seen:– 110x lift in engagement– 1–2k organic leads a week– 1M+ accounts reached each month– 50k+ LinkedIn impressions– Organic touchpoints contributing to $250k+ monthly revenueMy process is straightforward:• identify audience pain signals + platform intent• build a multi-platform content engine (creators, formats, messaging)• track everything and optimise for inbound, not vanity metricsBefore this role, I worked across journalism, university communications, and social media — experiences that shaped how I observe, listen, and tell stories. Those early years taught me clarity and curiosity, foundations that still drive my work today.If you ever want to talk content or compare notes on organic growth systems, feel free to DM “growth.”No pitch — just a conversation.

Experience

1. Lead - Social Media & Content Strategy

   K21academy Learn Ai, Data & Cloud From Experts

   Sep 2025 — Present

Education

• Chitkara University

  Master's in Journalism and Mass Communication , Mass Communication/Media Studies

  2019 — 2021

• Symbiosis Centre for Distance Learning

  Diploma of Education, Digital Marketing

• Punjabi University

  Bachelor's degree, Broadcast Journalism

  2016 — 2018