Aaron Perkins

About Aaron Perkins

Intuitive, innovative researcher with thorough understanding of the entire market research journey from beginning to end. Project management experience at a local and global level. Mastery across a multitude of research methodologies with a cultural anthropology background that creates a unique perspective and a strong foundation of research knowledge, writing skills, and ability to see findings that are not normally visible. Exceptional communication skills that foster strong collaboration with clients and teammates. Research Experience: Quantitative | Qualitative | B2C | B2B | End to End Research | UX Design | Key Performance Indicator (KPI) Research | Brand Image Evaluation | Ad/marketing Impact | Brand Awareness | Customer Journey Mapping | Longitudinal Studies | Competitive Benchmarking | Voice of the Client Studies | Focus Group Moderator and Facilitator | In-depth Interviews (IDI’s)| Customer Ethnography | Segmentation | Customer Experience (CX)| Digital commerceIndustries: Financial Services | Technology | Utilities | Manufacturing | Retail | Agriculture | Telecommunication | Hospitality | HealthcareAnalytics: Key Driver Analysis | Regression | Max-Diff | Discrete Choice | Factor Analysis | Behavioral and Attitudinal Segmentation | Cluster Analysis | Quadrant Analysis

Experience

1. Strategy Consulting Insights Group Manager

   Concentrix

   Jan 2022 — Present

   Leads cross discipline research teams for a variety of industry clients. From GTM strategy to NorthStar product vision research, Aaron creates an environment of collaboration between the various project teams that fosters innovation and joint ownership, bringing the best results from each group. • Helped a client to understand a new sustainability product concept acceptance across both the US and Europe, conducting a quantitative study that incorporated Max diff analysis to determine key elements required in the new product concept.• Delivered on a NorthStar product vision using qualitative and UX design research to help define the key developer audience of the future and what their needs will be for a cloud database management system.• Lead a team of Content, UX and Insights researchers to conduct an extensive site audit, competitive analysis and audience discovery to help reshape an existing website to better meet the needs of potential users.• Conducted an extensive UX testing sequence to optimize a client retail website across multiple countries on a tight deadline. Working closely with a large interdisciplinary team to create innovative new approaches to sales content and design.

Education

• University of Wisconsin-Madison

  Double Bachelor's degree, Anthropology and History

  2000 — 2003

• University of Wisconsin-Madison

  Master's degree, Cultural Anthropology

  2003 — 2005

• Pontifical Catholic University of Peru

  Global Perceptions Certificate

  2002 — 2003

Skills

• Primary Research
• Advertising Research
• Quantitative Research
• Marketing Research
• Market Research
• Survey Design
• Data Analysis
• Data Collection
• Segmentation
• Spss
• Qualitative Research
• Research
• Survey Research
• Consumer Behaviour
• Questionnaires
• Customer Insight
• Competitive Intelligence
• Secondary Research
• Market Analysis
• Online Research
• Market Intelligence
• Focus Groups
• Questionnaire Design
• Analytics