Nadja Perez
Associate Director @Whalar
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WORK HISTORY
Associate Director @Whalar
New York, NY, US
Drives Influencer Marketing campaigns, with focus on digital & social objectives, creator engagement, content creation & campaign strategy- Clients include: Disney, Google, PetSmart, eBay, Hyundai & Genesis. 2023 campaign management garnered a total of 9M impressions & 1M engagements- Collaborate with influencers who have 20M+ followers- Manage 10+ projects at one time, conducting always-on operations & ad-hoc creator campaigns for social & digital platforms- Lead up to 6 direct reports, with emphasis on team building, corporate culture & knowledge sharing- Guide spending budget of $5M while directing numerous project life cycles simultaneously- Assist during pre-sale process, collaborating with sales to connect them to creators & help guide project budgets- Stay within timelines & budgets when reverse engineering workback schedules, paying close attention to timelines, deliverables & budgets- Gained hands-on knowledge of in-person creator events, covering budget, logistics & marketing- Appointed “Liaison” throughout full funnel influencer campaigns & marketing roadmaps to deliver high-level service & flawless campaigns that have scale, are repeatable & improve effectiveness.
EDUCATION
Ithaca College
Bachelor’s Degree, Integrated Marketing Communications
SKILLS
ABOUT NADJA PEREZ
Client Services
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