Leticia Perez

About Leticia Perez

I enjoy working at the intersection of data, market dynamics, and collaboration to help teams make practical, informed decisions. My background in pricing and yield spans both linear and digital advertising, shaping how I approach monetization today.I began my career in linear inventory planning, where fundamentals like forecasting, pricing, and inventory management formed the foundation of how the advertising business operates. As my work expanded into digital, I carried those same principles across direct and programmatic channels, adapting them to new platforms and buying models.Today, I work within Revenue Operations at Reuters, partnering with Sales, Product, and Ad Tech teams on pricing strategy and yield optimization, with a particular interest in how these strategies evolve alongside changing demand patterns and publisher priorities.

Experience

1. Senior Manager, Pricing & Yield

   Thomson Reuters

   Jan 2023 — Present · NY, US

   Optimizing and monetizing Reuters digital services to support the achievement of business targets and goals- Managing, operationalizing, and enforcing ad product and pricing controls- Taking a lead role in ensuring Salesforce is up to date with process and guidelines in conjunction with Ad Operations, GTM and Sales Management.

Education

• Yale University

  B.A., Psychology

  2008 — 2012

• Columbia Grammar and Preparatory School

  High School

  2002 — 2008

Skills

• Social Networking
• Powerpoint
• Microsoft Excel
• Broadcast Media Sales
• Iphone
• French
• Management
• Film
• Social Media
• General Office Duties
• Strategic Planning
• Organizing
• Spanish
• Media Planning
• Microsoft Office
• Gifts Database
• Salesforce
• Research
• Spotlight
• Facebook
• Philanthropy
• Final Cut Pro
• Data Analysis
• Photography
• Broadcast Television