Sara Parker

About Sara Parker

I partner with creative teams to provide their clients with strategic advertising placement, work directly with business owners on marketing strategy and execution, and help marketing departments supplement their team with an experienced, independent media buyer. Services also available on a white-label basis to advertising agencies and marketing firms. Trusted and Objective - I don\'t work on commission or mark things up, so my recommendations will always reflect YOUR best interests.

Experience

1. Owner, Media Planner Buyer and Marketing Consultant

   Perceptive Media & Marketing, Llc

   Jan 2010 — Present · Sioux Falls, SD, US

   I partner with creative teams to provide their clients with strategic advertising placement, work directly with business owners on marketing strategy and execution, and help marketing departments supplement their team with an experienced, independent media buyer. You\'ll never have to worry about a potential conflict-of-interest, as I don\'t take on more than one client per industry. I\'m not affiliated with any media and don\'t work on commission, so you can feel confident that my recommendations always reflect your best interests. Services also available on a white-label basis to advertising agencies and marketing firms. Examples of Services Offered:* Plan, negotiate and manage cable TV, digital/online, radio, print outdoor billboards, and broadcast television advertising.* Manage Search Engine Marketing (also known as SEM, CPC or PCP advertising)- Google Ads (formerly AdWords) and Microsoft Advertising (formerly Bing Ads).* Create and optimize online profiles, such as Google Business Profile (Google My Business) and Bing Places.* Provide independent audits and advice on your current marketing strategies.* Assist with marketing strategy and team brainstorming.* Create and advice on social media accounts, such as Facebook, LinkedIn and HOUZZ.* Establish marketing goals and identify the tools needed to meet these objectives.*White-label services to advertising agencies and marketing firms.

Education

• South Dakota State University

  Bachelor's degree, Journalism with an Advertising Emphasis and a Business Minor

Skills

• Marketing
• Nonprofits
• Sponsorship
• Budgeting
• Sem
• Online Advertising
• Social Media
• Strategic Planning
• Social Media Marketing
• Market Research
• Social Networking
• Media Buying
• Interactive Advertising
• Outdoor Advertising
• Non-Traditional Media
• Problem Solving
• Business-to-Business (B2b)
• Television
• Online Marketing
• B2b
• Search Engine Marketing (Sem)
• Budgets
• Non-Profits
• Added-Value Negotiation & Management
• Project Management
• Marketing Strategy
• Press Releases
• Digital Media
• Television Advertising
• Negotiation
• Advertising
• Advocacy & Volunteering
• Budget Management
• Public Relations
• Media Strategy
• Account Management
• Marketing Communications
• Print Advertising
• Strategy
• Media & Market Research