Roger Perales

About Roger Perales

Over 17 years experience in fields of enterprise data analytics, marketing, technology and management. Forecasting expertise in developing successful growth strategies with business intelligence and strong decision-making abilities. Spearheaded benchmark metrics for product launches in business and consumer marketing initiatives. Experience with best practices in data management and analytics using UNIX, Teradata and Oracle platforms. Expert knowledge in developing advanced SQL queries in large database environments using system integrations with data extraction and lead generation. Effectively evaluating multi-channel marketing campaigns and strategy across segments and product performance.

Experience

1. Co-founder

   Vp Marketing Services Llc

   Apr 2014 — Present · San Antonio, TX, US

   Co-Founder of VP Marketing Services©

Education

• University of the Incarnate Word

  Bachelor of Applied Arts and Sciences (BAAS)

• University of the Incarnate Word

  Master of Business Administration (M.B.A.)

  2014 — 2016

Skills

• Variable Data Publishing
• Product Marketing
• Oracle Sql Developer
• Social Media Marketing
• Data Analytics
• Marketing
• Telecommunications
• Analysis
• Bo Web Intelligence
• Microsoft Excel
• Teradata
• Process Improvement
• Management
• Teamwork
• Project Management
• Direct Marketing
• Analytics
• Data Intelligence
• Multi-Channel Marketing
• Direct Mail
• Marketing Strategy
• Access
• Leadership
• Marketing Communications
• Problem Solving
• Strategic Planning
• Ncoa
• Data Analysis
• Market Research
• Business Process
• Cass
• Fastexport
• Team Leadership
• Teradata Data Warehouse
• Email Marketing