Per Smith
Research, Product, Strategy
- Role
- Strategic Advisor at Hey Smithy
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Per Smith
Without insights you\'re just another person with data.\"I am a product lead focused on advertising effectiveness who has spent close to 20 years helping clients solve business problems related to marketing, consumer behavior, and more. This journey has taken me from the granularity of deep qualitative research as a consumer ethnographer to the scalability of broad quantitative methodologies in advertising research. Along the way, I have driven product innovations, led client accounts, mentored research teams, and grown new business.
Experience
Strategic Advisor
Jan 2021 — Present · Boston, MA, US
Education
Georgetown University
Bachelor of Arts (BA), Religion and Culture
2000
Boston University
Master's degree, Religion and Society
2014
Skills
- Consumer Behaviour
- Survey Design
- Research
- Research Design
- Spss
- Ethnography
- Analytics
- Data Analysis
- Mobile Research
- Data Collection
- Social Sciences
- Advertising Research
- Applied Anthropology
- Customer Insight
- Statistics
- Quantitative Research
- Qualitative Research
- Market Research
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