Per Smith

Research, Product, Strategy

Role
Strategic Advisor at Hey Smithy
Location
Boston, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Per Smith

Without insights you\'re just another person with data.\"I am a product lead focused on advertising effectiveness who has spent close to 20 years helping clients solve business problems related to marketing, consumer behavior, and more. This journey has taken me from the granularity of deep qualitative research as a consumer ethnographer to the scalability of broad quantitative methodologies in advertising research. Along the way, I have driven product innovations, led client accounts, mentored research teams, and grown new business.

Experience

  1. Strategic Advisor

    Hey Smithy

    Jan 2021 — Present · Boston, MA, US

Education

  • Georgetown University

    Bachelor of Arts (BA), Religion and Culture

    2000

  • Boston University

    Master's degree, Religion and Society

    2014

Skills

  • Consumer Behaviour
  • Survey Design
  • Research
  • Research Design
  • Spss
  • Ethnography
  • Analytics
  • Data Analysis
  • Mobile Research
  • Data Collection
  • Social Sciences
  • Advertising Research
  • Applied Anthropology
  • Customer Insight
  • Statistics
  • Quantitative Research
  • Qualitative Research
  • Market Research

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Per Smith — Strategic Advisor at Hey Smithy in Boston, MA, US | Unifers