Anthony Penton

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANTHONY PENTON

Globally experienced B2B and B2C marketing and strategy professional, with a proven track record of leading cross-functional project teams delivering innovative, data led solutions to support sustainable profitable growth for global blue-chip organisations. Brands include Sony, Samsung and Xerox. Passionately customer focussed with significant experience of developing and executing end to end strategic, tactical and operational plans across the full marketing mix using digital and traditional channels. Successfully navigates ambiguity in complex fast-changing customer driven environments. SPECIALITIES- Global, Regional and Local Marketing * Strategy and Planning * Programme / Project Management * Marketing Functional Management * Deployment & Implementation- Full Integrated Marketing Mix * Advertising & PR ( Digital and Non-Digital Media)* BTL & Experiential * Lead Generation Campaigns * CRM & Automation * Vertical / Horizontal Marketing * Events / Seminars / Virtual Events * Incentives & Competitions * Segmentation * Product Marketing * PLCs *Forecasting * Proposition & Content Development * Retention & Acquisition- GTM, B2B B2C B2B2C * Direct and Indirect Channels to market * Strategic Alliances and Partnerships * Partner Accreditation and Certification Design * Channel Marketing * Sales Enablement Tools * Training - Market Intelligence and Competitive Analysis * Consumer Insights * Opportunity Identification- Team Leadership * Matrix Management * Supplier / Agency Management * Board-Level Influence * Stakeholder Management * P&L Management * Budget Management