Penny Black
Director of Sales @Creative Co-Op, Inc.
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WORK HISTORY
Director of Sales @Creative Co-Op, Inc.
Memphis, TN, US
Rebuilt go-to-market strategy to focus on high-potential sales channels, driving significant top-line growth and stronger market penetration- Expanded the key account base, achieving major growth wins with national retailers and elevated customers- Developed and structured the sales organization to align team strengths with channel opportunities, enabling consistent account growth and customer success- Delivered substantial margin growth by strategically realigning customer focus and streamlining sales operations to increase profitability.
EDUCATION
Mercer University
BA
SKILLS
ABOUT PENNY BLACK
Senior Sales Director | Turning Strategy Into Growth • Building Teams • Driving P&L Impact I ignite brand growth by identifying the right market opportunities, evaluating channel fit, and building go-to-market strategies that deliver rapid, sustainable revenue. From launching new brands to expanding existing ones, I focus on connecting strategic insight with execution to drive measurable results. As a leader, I build and mentor high-performing teams that thrive on collaboration, accountability, and customer focus. By aligning people and strategy, I’ve consistently delivered strong P&L outcomes, opened multimillion-dollar accounts, and strengthened long-term market presence. Career Highlights Delivered multimillion-dollar sales growth by developing market strategies, expanding key accounts, and launching new brands. Led and mentored high-performing teams, fostering a culture of accountability and results-driven growth. Improved sales operations and cross-functional alignment to increase efficiency, reduce costs, and strengthen profitability. Strategy sets the direction, but people bring growth to life.
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